Nazareth Hospital
Mercy Health SystemNo matter which market they serve, Nazareth Hospital’s core mission is the same: to provide health services that address the needs of the mind, body and spirit. But when it came time to brand some of their most important consumer services — women’s health, senior programs, a new vascular center, and a citywide stroke awareness campaign to reach the high-risk African-American audience, each required a specific message. accent identified the right medium and developed the right message for each demographic. Utilizing radio, outdoor and transit advertising, we launched many of their most visible and successful campaigns.
Outdoor Stroke Campaign
30 Second Public Service Announcement
Stroke Brochure
Stroke Transit Ad
65th Anniversary Book
Rehab Brochure
Vein Center Brochure
Outdoor Vein Campaign
join the club
The community Nazareth Hospital serves is the second oldest in all of Pennsylvania by demographics. accent’s task was to brand an Active & Healthy lifestyle campaign aimed at those 50 plus. The goal was to introduce hospital services and programs to our target audience and make them feel connected to the hospital, not just in times of trouble but health education, prevention and a sense of belonging. We created a plastic membership card that would be presented for discounts at various retailers in the surrounding neighborhood — reinforcing our commitment to the business community.
TheraPlex Direct Mail
Tag Line Created
Case for Support